Marcus Theatres Extends Relationship with Screenvision

Bookmark and Share

Mon, 04/03/2023 - 10:56 -- Nick Dager

Marcus Theatres, the fourth largest exhibitor in the U.S., has extended its longstanding relationship with Screenvision. The company operates 65 theatres and 864 screens within Screenvision's network, including 13 theatres with 168 screens in Milwaukee, 8 theatres with 121 screens in St. Louis and 6 theatres with 100 screens in Chicago.

Marcus Theatres, the fourth largest exhibitor in the U.S., has extended its longstanding relationship with Screenvision. The company operates 65 theatres and 864 screens within Screenvision's network, including 13 theatres with 168 screens in Milwaukee, 8 theatres with 121 screens in St. Louis and 6 theatres with 100 screens in Chicago."Extending our strong and strategic relationship with Marcus Theatres reflects the strength of Screenvision's exhibitor network, along with our leading advertising sales performance and the comeback that is occurring within cinema advertising," said Darryl Schaffer, chief partnership officer, Screenvision Media. "Screenvision is coming off a strong first quarter, with advertising revenue that continues to build toward pre-pandemic levels. Additionally, our healthy balance sheet combined with the stability of our business was instrumental in continuing our Marcus relationship."

The deal includes Screenvision's Marquee Position inventory, which is typically reserved for high-profile campaigns featuring cinema-quality creative. Additionally, Marcus Theatres will be part of Screenvision's broadcast and 2024 calendar Upfront.

"Cinema advertising revenues are fundamental to our business and Screenvision has proven to be a trusted, highly valued and high performing partner for the better part of the last decade," said Mark Gramz, president of Marcus Theatres. "In extending our relationship, Screenvision will continue to develop highly engaging content for our moviegoers while delivering important revenue for our bottom line."

Marcus Theatres www.marcustheatres.com