MoviePass has announced the signing of Main Street Theatres as a partner. “Partnering with MoviePass allows us to provide a value option to a segment of our customers that doesn’t impact our traditional pricing structure,” said Michael Barstow, director of analytics and business development at Main Street Theatres.
“We are a small exhibitor circuit and MoviePass is another piece of the puzzle that elevates us above our competitors and helps us to better serve movie-goers. MoviePass is rapidly growing its customer base in our markets and we decided that we wanted to be their theater. Since partnering with MoviePass, we have had multiple customers reach out to us and thank us for being the only e-ticketing partner in their market.”
Main Street Theatres operates some fifty theatres nationwide.
Bernadette McCabe, senior vice president of exhibitor relations and business strategy at MoviePass, has been spearheading strategic initiatives to educate exhibitors about the service that MoviePass provides.
“We are striving to be good partners to exhibitors and they are starting to see the value in MoviePass,” she said. “Our MoviePass-specific marketing efforts help drive people to our exhibitor’s partners’ theaters and enhances the movie-going experience for their customers. Every person we drive to a theater allows the exhibitors to take in possible incremental revenue from concession sales and other theater-specific revenue streams, so we continue to benefit the movie-going ecosystem.”