Distribution software developer Maccs has announced the launch of Mica, a new system for independent distributors at a crucial time in the global cinema environment. According to the company, Mica enables distributors to easily create and manage bookings and terms, automatically generate shipment orders for content and keys, automatically collect box office returns and inform release strategies through comprehensive data analytics.
Mica is built using the latest in cloud technologies using a software as a service model that is available anywhere with an internet connection, with an interface optimized for PC, mobile and tablet.
“Maccs has leveraged its 25 years of experience to create mica, a completely new product for independent distributors at an affordable price,” says Maccs CEO George Eyles. “We’re getting overwhelmingly positive feedback from the customers already using the product. This signals that Maccs is an ardent champion of the independent distributor sector and underscores our commitment to deliver industry-leading solutions to all our customers.”
Mica has launched in the Netherlands and the USA and will enter other key markets across Europe and Asia during the remainder of 2020. The new product takes the complexity out of operations and allows distributors to focus on sales and the running of the business through the automation of key tasks that previously were executed via spreadsheets and emails.
“From a theatrical sales perspective mica has provided a number of efficiencies enabling our teams to book cinema, manage terms, and automate content ordering and box office returns via a single dashboard,” says Miranda Horsmeijer, sales manager at The Air in the Netherlands. “Being cloud-based means, we were able to start using mica immediately with no on-site installation and continue to benefit from the product updates as soon as they’re deployed.”
“Working closely with customers gave us invaluable insight into how best to develop this product,” Eyles adds. “The independent distributor market is a unique and vital part of the movie ecosystem and mica speaks directly to those needs. As VPF (virtual print fee) agreements come to an end there is a growing opportunity for independent distributors to get screen time in cinemas and they will benefit significantly from having a system to manage operations.”