Award-winning film marketers JP Richards and Keri Moore are joining Lionsgate, effective November 1. The new was announced by Adam Fogelson, vice chair of the Lionsgate Motion Picture Group.
Richards, who will serve as president of Lionsgate Worldwide Theatrical Marketing, most recently was head of film marketing at AppleTV+ heading up the marketing for this year’s Academy Award-winning Best Picture CODA.
Moore will partner with Richards as co-president of the division. She joins Lionsgate from STXfilms, where she most recently served as president of marketing and was instrumental in crafting the campaigns for hits such as Hustlers, The Upside, The Gentlemen, and the Bad Moms franchise, among others.
The two will work directly with Fogelson to oversee marketing and strategy on a long list of upcoming films.
“Having worked with both JP and Keri over many years, I know how exceptionally talented and skilled they are as marketers,” Fogelson said. “I also admire and respect them as kind and compassionate people. Each has led careers defined by embracing and finding new, resourceful, entrepreneurial, and innovative ways to reach audiences and they will be exceptional leaders for our team.”