LG Electronics has launched its new LED screen brand for cinemas, LG Miraclass. Ideal for theatre operators eager to present moviegoers with new, premium services and immersive viewing experiences, LG’s latest lineup of LED screens delivers realistic images with natural colors and deep blacks.
The company said the name Miraclass – a combination of the words, miracle, and class – means incredible image quality that can enhance audiences’ sense of immersion. Thanks to their advanced LED technology, LG Miraclass displays help bring movies to life, improving the theatre-going experience and offering new value to venue owners and operators.
LG Miraclass currently consists of four product lineups offering different sizes (from 14 to 101 square meters) and screen resolutions (4K/2K) to choose from. At five meters-wide, models LDAA025-1 and LDAA012 are good options for small-capacity theatres, which have become increasingly popular with audiences in recent years. All Miraclass displays provide compatibility with Dolby’s integrated media server, IMS3000, meaning theatre owners can deliver premium image and sound to elevate the customer experience.
Employing self-emissive LED pixels, each LG Miraclass model delivers 24-bit color processing and outstanding contrast to give on-screen images depth and vibrancy. The company said they also boast strong, consistent brightness with no corner dimming and produce clear, distortion-free pictures. What’s more, LG Miraclass is capable of displaying 68.7 billion color variations, enabling viewers to experience movies just as their creators intended them to be seen.
LG Miraclass also provides easy management for movie theatre operators thanks to its intuitive software and facilitates greater space efficiency through eliminating the need for projection rooms. Additionally, the screen brightness of LG Miraclass can be adjusted across five stages, from 48 to 300 nits, offering suitability for various use scenarios – from playing 2D/3D movies to delivering content for company presentations or special ceremonies.
“LG is confident that LG Miraclass will satisfy the needs of operators and meet the expectations of moviegoers seeking memorable cinematic experiences,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “To accommodate rising demand and the diverse requirements of movie theatre companies, more lineups and models will be introduced in the future.”
Despite the relative newness of LED movie screens, LG’s LED based displays can already be found in several major theatre chains around the world, with more installations on the way throughout Asia, Europe, and North America. In Spain, LG Miraclass screen was recently installed in the Odeon Multicines theatre in Vilanova, with more displays arriving soon in Odeon Multicines theatres in the cities of Madrid and Barcelona.
LG Miraclass www.lg.com/global/business/lg-miraclass