Kerasotes Installs 48 Barco Digital Cinema Projectors

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Wed, 01/13/2010 - 19:00 -- Nick Dager

Kerasotes ShowPlace Theatres has purchased 48 Barco digital cinema projectors to be distributed throughout multiple markets. Locations include three new multiplexes in Secaucus New Jersey Minneapolis Minnesota and Chicago Illinois plus standalone 3D installations in Denver Colorado and Illinois. 
With the opening of the new 16-screen multiplex in Chicago's Roosevelt Collection and a new 14-screen multiplex in Minneapolis Kerasotes unveils their ShowPlace ICON Theatre design a multi-sensory experience of lounge dining and digital widescreen picture and sound. The Chicago multiplex opened last month. Kerasotes says it has designed its ICON theatres to be a glamorous atmosphere reminiscent of Hollywood. In them guests 21 years and older can enjoy food and beverages in the lounge or VIP Premium seating areas. Additional amenities include reserved seating specialty foods at the concession stand and stadium seating. “Kerasotes' new ICON multiplexes have a beautiful and sophisticated urban vibe ” says Scott Freidberg vice president of sales for Barco's Digital Cinema business “and they've become destination locations that encompass movies and so much more.” 
Each new Barco-equipped Kerasotes multiplex offers both 2D and 3D capability. “When it comes to projection and audio I always buy state-of-the-art technology ” says Fred Walraven Kerasotes' technical director. “That's the driving force in each of these installations from the Barco projectors to the QSC audio amplifiers and the Dolby servers. The important factor is that our customers get the best performance and I get the best product reliability. Whether it's 2D or 3D our customers have a theatre experience that's unbeatable.” 
“We are very pleased that Kerasotes has selected Barco as their digital cinema technology provider for these remarkable premiere theatres says Todd Hoddick vice president of Digital Cinema for Barco N.A. “Kerasotes has a reputation for providing a customer experience that's beyond compare and now we're honored to provide Kerasotes with our own expertise — the brightest images the highest reliability and the most comprehensive levels of service and support in the industry.” ,1489
NEC Extends Financing Incentives for Digital Cinema through March,2010-01-14, NEC has extended till March 31 the availability of financing incentives for theater owners looking to upgrade cinema projector capabilities to digital. With the increased number of 3D movies scheduled to be released over the next few months now’s the time for theater owners to improve their technology and benefit from the increased box office revenue associated with 3D movies says Jim Reisteter general manager digital cinema division NEC Display Solutions. We’re excited to offer special financing programs to help theater owners obtain advanced digital projector technology for 3D that has the potential to pay for itself within 12 to 18 months.

 We’re thrilled to provide offers that allow theatre owners to take advantage of NEC’s innovative projector technology says Herschel Salan vice president and general manager NEC Financial Services. Theatre owners have a unique opportunity to affordably improve their digital cinema projector technology and subsequently reap the benefits of increased revenue due to 3D movies. During these difficult economic times we want as many theatres as possible to experience the value that NEC has to offer.”
 NEC Financial Services