Principal photography is underway on the forthcoming 3D motion picture The Invention of Hugo Cabret directed by Martin Scorsese. Robert Richardson is the cinematographer. Pace Technology a key technical partner for Arri and the first customer worldwide to take delivery of Alexa is supplying cameras lenses stereoscopic systems and a new generation of 3D rigs designed around the camera. Commenting on his investment in Alexa Vince Pace CEO says “Pace is excited by Alexa’s roll-out into the new age of stereo cinematography. Our commitment to the industry is centered around the fact that the new trend in 3D has to be built on a strong 2D legacy. Arri has done just that delivering a camera with both technical and creative performance that raises the bar for digital cinematography. For a DP the camera delivers on increased dynamic range and sensitivity to help make the transition to 3D seamless. For Pace supporting a unique film like Hugo Cabret in 3D with Alexa is important and we are proud to be involved.” Franz Kraus managing director of Arri in Munich says “Arri has delivered on its commitment to customers at IBC 2009. Alexa shipped in June with an entry price point of €45 000 and with a rich feature list which today’s technology-savvy and quality-driven customers have fully embraced. With important reference productions such as Hugo Cabret and many accolades from industry innovators Alexa is now positioned in the market at the very highest level offering unrivalled quality reliability and performance at a very competitive price.” Walter Trauninger general manager for Arri’s camera and DIS business unit and responsible for manufacturing the Alexa camera says “Demand for Alexa has been unprecedented and consequently we have been working hard to significantly increase our manufacturing capacity in Munich to deliver as many cameras as possible as soon as possible but without compromising quality. We still anticipate that it will take a short while to clear the current order backlog but the wait will be worth it. Alexa is a remarkable digital production tool.” Arri www.arri.com
