Inox Leisure, India's premier multiplex chain, has launched what the company says is the finest celebration of luxury in the world of cinema, the Inox Insignia at Atria Mall, Worli, Mumbai. It is the first new cinema in South Mumbai in more than nine years.
Designed as a bouquet of five exclusive Insignia auditoriums, each with spacious seating for around 30 guests, Insignia at Atria Mall is truly a private island of luxury cinema. All of the screens have laser projection, Dolby Atmos sound and Volfoni Systems 3D.
Siddharth Jain, director, the Inox Group said, "I'm elated to introduce the theatre of dreams to this city of dreams. At Inox, we have always innovated to give our guests a superlative cinema experience. The Inox Insignia at Atria is the last word in movie theatres. With the finest in luxury, the best of technology and a delightful gourmet experience, we have created a destination for the discerning cinemagoer to frequent."
The distinct features of the cinema include:
In a first-ever feature for a cinema in the city, guests of Inox Insignia at Atria can order gourmet food that will be prepared live by expert chefs over open food counters, which is also the striking centre of attraction in the lobby.
A selective seating capacity of around 30 guests makes the Insignia theatres the perfect destination for an exclusive movie-watching experience and a great place for get-togethers and parties. All auditoriums have recliners, crafted in Italian stitch-art leather, micro-adjustable headrests and touchscreen panel for controls.
Another first-ever feature in a cinema, guests can enjoy a decadent Victorian ritual of an afternoon tea or coffee, served with scones, tarts and other delights.
As a perfect ode to cinema in the country, the Inox Insignia at Atria, houses a curated collection of movie memorabilia to enthral guests with some of India film industry's untold stories; an experience that begins in the lobby itself.
The staff is dressed in designer uniforms that have been carefully crafted to blend in and avoid any intrusions to the guests' cinema experience.
Inox Leisure Limited http://www.inoxmovies.com