Cinema technology specialist Influx Worldwide has announced a program to make the cinema experience on the African continent more accessible, convenient and enjoyable. The program, It's Showtime for Africa, will give qualifying cinemas full access to Influx's suite of cinema guest experience technologies including ticketing websites, mobile applications, kiosks, food and beverage ordering systems and more with no financial commitment.
Influx Worldwide founder and CEO Harish Anand Thilakan made the announcement at the Emerging Cinema Markets Conference held last week in Istanbul. He said, "The challenges faced by exhibitors and movie-goers in Africa reminds us of the situation prevalent in India, 15 years ago. Indian cinemas proved that by making the right investments in technology, content and guest experience, cinema going could become a habit. We believe we can bring [that knowledge] to help the continent."
"With [more than] 1.2 billion people and yet less than 0.25 percent of global box office, Africa presents an opportunity that few other regions in the world currently can offer and a sizeable one at that,” said Rob Arthur, senior consultant at The Big Picture and co-founder at DCS Events, the organizers of the Emerging Cinema Markets event. “Movies like Black Panther that broke previous box office records by a long distance have given all partners in the cinema ecosystem the hope that the continent may finally be ready to go to the movies. Within hours of the announcement, interest from African theatre chains had started flowing in.”
"We look forward to working with our industry counterparts in cinema software, production, projection, architecture and distribution in taking Africa to the movies," Thilakan added.
Influx Worldwide www.influxworldwide.com/cinemas
Digital Cinema Solutions Events www.dcs.events