Iceland Cinemas Install Management Systems for Digital Conversion

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Mon, 05/30/2011 - 20:00 -- Nick Dager

Iceland exhibitors Sena and SamFilm have installed the Rosettabridge Theatre Management System from Unique Digital as an integral part of their conversion to full digital cinema in their respective facilities in Reykjavik. SamFilm currently operates a total of six cinemas with 19 screens; Sena operates three cinemas with 12 screens. UK integrator Sound Associates was responsible for supplying and installing a full digital cinema package including Barco projectors Dolby servers and QSC audio processors in each multiplex. The RosettaBridge TMS is used to control all the day-to-day operations. “We have steadily been converting our entire estate to digital and for our cinema in Smarabio we wanted to take the next step towards a fully automated solution ” says Jon Eirikur Johannsson manager movie theatres Sena. “We wanted a system that could integrate directly with our full range of Barco and Dolby equipment and Rosettabridge provides us complete control through its easy to use GUI.” SamFilm opened the eagerly awaited four-screen multiplex at Egishollen. Bjorn Arnason managing director says “From the start we had designed the new cinema to be state-of-the art from box-office to the booth. We chose the Unique Rosettabridge system as it offered the complete solution from content management to automated control of the weekly schedule. Linked to our country wide network we are able to deliver advertising and content directly from our central office as well being able to program and monitor the site remotely.” Rod Wheeler sales and marketing director of Unique Digital says “Following detailed discussion with both customers and their integrator partner Sound Associates on their specific requirements this announcement is validation of Unique Digital’s experience in delivering fully integrated solutions. We are proud to support both Sena and SamFilm in ensuring continued success with their new cinemas.”