Ice Age 3: Dawn of the Dinosaurs Debuts at Cinema Expo

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Sun, 07/12/2009 - 20:00 -- Nick Dager

One of the highlights of last month’s Cinema Expo in Amsterdam was the 3D premiere of Ice Age 3: Dawn of the Dinosaurs. The screening was shown on a Barco twin projector setup with Dolby 3D for large screens. The Dolby 3D large screen solution combined with Barco's digital cinema twin-projector allows exhibitors to project 3D onto standard non-silver screens ranging from 12.5 to 21 meters surpassing the previous size limit of 12 meters. The RAI auditorium where the movie premiered has a 16.5-meter wide screen. “With the growing number of 3D releases and increasing consumer interest in 3D movies it is even more important for exhibitors to be able to show 3D movies on their largest screens says Page Haun senior director of cinema marketing Dolby Laboratories. “The new Dolby 3D for large screens in combination with Barco's digital cinema projectors provides a premium viewing experience for everyone in the audience. We know a lot of work has gone into making Ice Age: Dawn of the Dinosaurs a compelling 3D experience and Dolby is proud to [have been] part of the global premiere at Cinema Expo.” “Ice Age movies have attracted millions of fans around the world and we expect no less of the third one ” says Alain Solomon vice president of Barco's digital cinema business. “Thanks to the new 3D for large screens technology by Dolby and Barco Ice Age 3 premiered with superb brightness and color engaging movie goers in the adventures of Manny and his friends like never before.” Wim Buyens vice president business development of Barco's digital cinema business unit adds “3D opens a whole new world of opportunities in digital cinema. Building on the field-proven DLP Cinema technology from Texas Instruments we are pleased to offer moviegoers the highest resolution and brightest images possible ensuring a superb 3D experience.” Cinema Expo International is the largest and longest running event dedicated to the European cinema exhibition and distribution communities. Now running its 18th edition the trade show attracts over 1 300 motion picture industry professionals from across Europe every year.