Hifi Productions has launched Storyteller, a new production music label from Emmy Award-winning composer/producer Joel Goodman. Available exclusively through Universal Production Music, the label’s initial release comprises seven albums of production-ready music drawing on Goodman’s singular ability to weave human emotion into contemporary musical narratives.
Uniquely, each album includes tracks on a dozen themes, with most available in multiple arrangements, each with different emotional inflections. The result is distinctive, memorable music of unparalleled breadth, depth, and versatility. The label plans additional releases on a monthly basis.
“Joel has filled a huge void in creating a collection of music with a modern narrative sound,” says Hifi Productions marketing director Micah Welch. “Storyteller breaks new ground by including alternate versions of themes, with a full range of emotions, from dark to upbeat. Producers have been searching for a collection like this and we are excited to deliver.”
Goodman, whose many credits include the recent Netflix documentary mini-series Murder Among the Mormons and the theme for PBS’s long-running American Experience, says the inspiration for the label came through conversations with picture editors. “Editors have been asking me for a collection of music that they can use to tell stories,” he says. “This music is thematic and takes you on a journey.”
Storyteller embodies the same stylistic innovation and high production value that Goodman applies to original scores for film, documentaries, and advertising. “This is an artist-driven label,” Goodman explains. “The music is interesting, unexpected, even quirky. It stands out from other catalogs by underscoring emotions in a myriad of unique ways.”
Hifi Productions www.hifiproductions.com