Gower Street Reports 80 Percent of Cinemas Open Worldwide

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Wed, 06/16/2021 - 09:18 -- Nick Dager

According to the latest analysis from the British research firm Gower Street, and based on operating site data from its partners at Comscore Movies, 80.2 percent of global cinemas were in operation for the June 11 weekend, one dominated at the box office by the horror sequels The Conjuring: The Devil Made Me Do It ($33.7 million) and A Quiet Place, Part ll ($28 million).

According to the latest analysis from the British research firm Gower Street, and based on operating site data from its partners at Comscore Movies, 80.2 percent of global cinemas were in operation for the June 11 weekend, one dominated at the box office by the horror sequels The Conjuring: The Devil Made Me Do It ($33.7 million) and A Quiet Place, Part ll ($28 million).All key regions saw expansion in the past week with the biggest individual market contribution coming in Australia. Australia saw its market share of open cinemas rise by 24 percentage points from 73 percent a week ago to 97 percent this past weekend (an actual rise of 33 percent). This helped take the Asia Pacific region back over the 80 percent threshold having fallen below it in recent weeks.

Other territories enjoying notable expansion this past weekend included Singapore (up 8.7 percentage points week-on-week), Netherlands (+5.8), UK/Ireland (up 5.6 percentage points, boosted by the re-opening of venues in Ireland), Argentina (+4.3), Brazil (+3.9), and the Domestic market (+1.5).

The Domestic market now stands at 77 percent of theatres open by market share – the highest level it has reached in the pandemic era. The Europe, Middle East and Africa region currently stands at 76 percent, having topped the 80 percent threshold (reaching 89 percent in early October) last year before falling back due to renewed winter closures that remained largely in place throughout the spring. The Latin American region currently stands at 63 percent, just shy of matching its pandemic-era peak of 64 percent recorded in December.

Gower Street measures the current market share of open theatres by conferring on each theatre a portion of its individual market based on historic market share from box office of the last two pre-pandemic years (2018-2019). This enables the company to measure the true value to recovery of each theatre’s re-opening in each individual market, regionally and globally.