Golden Screen Cinemas plans to launch its first three CJ 4DPlex ScreenX theatres and to open three additional 4DX theatres in Malaysia.
ScreenX, the premium, panoramic, 270-degree cinema environment that projects films on three walls of the auditorium, will launch at GSC’s flagship theatre, 1 Utama Shopping Centre in Petaling Jaya, Selangor in 2019. The two additional theatres will open in 2020.
The second 4DX theatre in Malaysia will be opened by the end of December at the 1Utama Shopping Centre. Two additional locations, IOI City Mall, Putrajaya and Southkey, Johor Bahru, will open in 2019.
“We are working closely with GSC to provide our premium cinema technology format in an effort that positions them as a leading cinema exhibitor across Malaysia with a commitment to delivering new and enriching cinema experiences to customers,” said JongRyul Kim, CEO of CJ 4DPlex. “We continue to expand our innovative theatre formats to give audiences worldwide experiences that are unlike anything available in theatres today.”
“After launching Malaysia's first 4DX auditorium at GSC Paradigm JB, we are excited to once again bring an all-new offering to moviegoers with ScreenX,” said Koh Mei Lee, chief executive officer, Golden Screen Cinemas. “This new technology is a reaffirmation of our commitment to innovation and we are confident that audiences will be even more engaged and immersed at the movies, thanks to this technology’s capabilities to deliver visually-stunning cinema experiences."
Golden Screen Cinemas www.gsc.com.my