The film content delivery company Gofilex has announced that it is now formally open for business in the Asia-Pacific region. Starting today, the expansion will see Gofilex’s services extend to Australia and New Zealand. The new office is being managed by a newly formed team.
Current APAC general managers of MPS and Deluxe, respectively Jason Harrod and Teresa Hobbs, will expand their current roles to become co-general managers of Gofilex APAC, heading up the Sydney and Melbourne-based teams.
The joint investment enables Gofilex to provide an IP delivery solution through a single sustainable electronic fulfilment platform and is the next step in a global IP expansion strategy. Having both companies at the helm continues to drive innovation while expanding across the region, further supporting distributors and exhibitors.
The Gofilex platform allows for a more streamlined delivery method than the current hard disk methodology. Harrod and Hobbs’ team will be supporting transition from current systems to the Gofilex platform.
“We’re really pleased to have a local team on the ground and in the wider area,” said Hobbs.” Customers will get all the benefits of a team that are in the same time zone and territory, with experience and understanding of the needs of the Australian market. We’re focusing on delivering a superior network for customers.”
Harrod added: “We’re delighted to be extending Gofilex in Australia and New Zealand, to provide a top-class service to our partners and customers. Our focus is a solution that provides greater transparency to both those in exhibition and distribution. Our goal is always to be best in class and best in region.”
Gofilex runs e-delivery distribution infrastructure globally, delivering content, trailers, digital cinema packages, and electronic advertising, directly to cinemas.