Germany’s Federal Film Board (FFA) has announced a new program where moviegoers can see as many visits to the cinema as they like all for a monthly fee.
Called the Cinifinity, the program is set to launch across Germany for just €12.50 a month. The average cinema ticket in Germany was €9.71 in 2023.
For just a few euros more than a single ticket, Germans will be able to visit participating cinemas as regularly as they want, getting the full experience of new releases and revisiting reissued classics.
Currently, more than 100 cinema complexes have signed up to the program, although it remains unclear just how widespread the availability of the Cinifinity project will be. The FFA has predicted that the scheme should increase cinema visitor numbers by between 10-20 percent.
For now, it appears the only limitation on the subscription is that you have to be over 18 to participate.
Although new to Germany, the initiative has been tried in various formats across Europe. With cinema attendance numbers continually threatened by streaming platforms, cinema subscriptions are a great way to encourage the public to visit their local cinemas more often.
If the program can prove profitable, it’s a winner for everyone. The cinemas stay afloat with higher capacities, film studios get larger takings from the box office, and the public gets to enjoy a wider range of experiences as they try out films they may have passed on if not for the subscription.