Genesis Cinemas, Nigeria, Installing ScreenX Format in Six Theatres

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Thu, 07/11/2019 - 11:43 -- Nick Dager

Genesis Cinemas in Nigeria has announced plans to equip six of its auditoriums with the ScreenX multi-screen format from CJ 4DPlex. Genesis Cinemas is the leading cinema chain of West Africa with nine locations, 35 screens and over 3,400 seats in operation across Nigeria.

“We are thrilled to be expanding our global reach with Genesis Cinemas in bringing ScreenX into Nigeria for the very first time with six locations across a brand new market,” said CJ 4DPlex CEO JongRyul Kim. “The demand and excitement for our next-generation movie-watching format from audiences have been heard and we look forward to growing and collaborating with innovative partners like Genesis Cinemas in bringing more opportunities to tell great stories around the world in ScreenX.”

“We are very excited to be partnering with ScreenX on our expansion journey. It is certainly one of the leading innovative additions that we are keen to have in all our multiplexes. We look forward to introducing ScreenX to West and Central African markets and have our audiences take on this incredible new experience,” said Dr. Nnaeto Orazulike, founder and CEO of Genesis Group.

ScreenX is the world's first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie.