GDC Technology showcased its next generation of cinema automation system to motion pictures exhibitors during CineAsia 2017 this week at the Hong Kong Convention & Exhibition Centre. The company says its Cinema Automation 2.0 is the first-ever centralized solution to provide comprehensive automated management of content storage and playback, show scheduling, power supply and screening quality.
GDC Cinema Automation 2.0 incorporates the SCL-2000 Centralized Storage Playback Solution, an integrated centralized storage and playback system designed to streamline content management, and leverages machine intelligence to increase efficiency by several orders of magnitude while dramatically reducing the need for human intervention.
“GDC’s passion for innovation is driven by listening to our customers and understanding their evolving needs as the industry develops,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology. “Our goal is to satisfy their needs by continually improving and automating cinema operations through our reliable first-to-market solutions, helping exhibitors to cut operating costs, increase revenues and improve screening quality. At the same time, we are always conscious of the demands of today’s moviegoers and their desire for what we call the Three W’s – What to watch, When to watch, and Where to watch. Their expectations for flexibility are key consideration in our product development.
“With these factors in mind, we set out to create the most advanced, flexible and comprehensive automated cinema system in the market. Our vision is to transform digital cinema management so that the operator need only enter show-programming rules into a single point via the POS system. From then our integrated system would manage the entire workflow automatically, handling the time-consuming processes that traditionally require human intervention. We also aimed to eliminate the storage constraints of today’s digital cinemas and the need to transfer content physically between auditoriums.
“CA2.0 fulfils all these ambitious goals, and satisfies our key criteria for a new product – it meets a real customer need, enhancing cinema patrons’ experience while helping cinema operators to cut costs and increase reliability. With its value already proven in a number of multi-screen cinemas across Asia – in China, Hong Kong, Singapore and Malaysia – as well as in the USA, we are confident that CA2.0 represents the future of digital cinema management worldwide, and places us firmly at the forefront of digital cinema development.”
GDC Technology Limited www.gdc-tech.com