Fujifilm has announced that the Fujinon Premista 19-45mm T2.9 lens will be released on January 28. This lens is the third model to join the Premista Series of cinema zooms that support large format sensors.
The Premista 19-45mm is a short, lightweight wide-angle zoom that produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range. The lens shows very little distortion throughout the entire zoom range, alleviating the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently.
When the new lens is combined with the standard zoom (28-100mm) and telephoto zoom (80-250mm) in the Premista Series, the kit covers focal lengths from 19mm to 250mm, catering to a wide range of shooting scenes from wide angle to telephoto. All three lenses also share the same front diameter and gear position for the focus, zoom and iris operating rings, enabling efficient operability and production of high-quality images. Additionally, the focus ring has a wide rotation angle of 280 degrees and gives smooth torque during rotation for precise focusing and excellent control. Fluorescent paint is applied to index marks on the focus, zoom and iris rings, allowing these settings to be visibly checked in dark environments.
In addition to prime lenses compatible with large format sensors, the demand for zoom lenses is increasing due to their ability to efficiently capture high-quality footage without the delays caused by frequent lens changes, and without taking actors out of character.
“The response we’ve seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film, high-end TV productions, and commercials,” said Thomas Fletcher, director of marketing, optical devices division, Fujifilm North America Corporation. “Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and ‘look’ of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses. The Premista family checks all the boxes, with no compromise.”
The suggested retail price is $49,900.
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