Fujifilm Offering Zero Percent Financing on Lenses

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Tue, 10/03/2017 - 12:32 -- Nick Dager

Fujifilm is now offering zero percent financing for all Fujinon 4K and HD broadcast lenses and the Premier HK 4K+ and Cabrio 4K range of cinema-style lenses.

Fujinon 20-120mm Cabrio zoom“We want to make it easier for our customers to buy exactly the lens or lenses they want,” said Thomas Fletcher, director of sales, Fujifilm Optical Devices Division. “We’re able to provide this program thanks to Brandon Brooks at Novation. After working as the finance director for several years in the video and cinema production industry, he’s uniquely qualified because he understands the owner/operator, rental house and production company business. Most financial lenders do not. He knows that if our customers don’t have access to the best gear, they’re hindered in their ability to produce and generate income. They often need to obtain financing without any existing clients in hand. He has a reputation for helping start-up ventures.”

Brooks has been involved as a finance manager since 2008, managing transactions between the manufacturer or dealer, the customer, and the equipment financing company. During that time, he’s cultivated solid banking relationships and developed a specialty in vendor-driven financing.  

According to Brooks, there are three types of customers looking for equipment loans: owner/operators (directors of photography and digital imaging technicians); small- to medium-sized rental houses; and large-scale vendors and production houses with many locations, often in the U.S. and abroad.

“I’ve worked with all three extensively over the past several years,” said Brooks. “I understand their individual needs and have been able to educate the equipment finance companies I work with. Whether you’re an owner/operator or a large company, the equipment they use is just as important in generating future income. It’s not difficult to obtain financing, but it takes knowledge of your customer’s business and relationships with the banks to get your customer approved with a term that’s fair and reasonable. For example, some customers may need a buffer of 30 days before making a payment, so they can start booking jobs and making money with the equipment.”

In addition to zero percent for 24 months, Fujinon is offering 3.99 percent for 36 months and 4.99 percent for 48 months.

For more information on this program, please contact your local Fujinon sales person: http://www.fujifilmusa.com/products/optical_devices/digital-film-cinema/...

Fujifilm North America Corporation www.fujifilmusa.com/northamerica