EVO Entertainment Group and Imax Corporation have announced a partnership to install eight new Imax with Laser systems. This marks the first-ever collaboration between the two companies. As part of the agreement, EVO will bring seven new Imax systems to Texas, including Houston and Austin, and one to Florida. The new systems are expected to begin opening in the third quarter of 2023.
Imax's agreement with EVO Entertainment Group represents the company's most significant expansion into new locations with a new partner in North America since 2013.
"As we continue to expand, we remain committed to being at the forefront of cutting-edge spaces," said Mitch Roberts, CEO of EVO Entertainment Group. "This partnership with Imax allows us to further enhance our state-of-the-art facilities and provide our guests with the ultimate movie-going experience. We are excited to bring Imax with Laser to our venues and look forward to elevating the standard for cinematic experiences."
"EVO is bringing fresh energy to the exhibition landscape in Texas and beyond and we are very excited to be in business with such a forward-thinking, innovative partner committed to offering audiences premium entertainment experiences," said Rich Gelfond, CEO of Imax. "The fact that Imax is driving significant network growth with new partners in even our most penetrated market of North America speaks to the remarkable momentum across our business right now."