Nagra has been selected by U.S.-based Eventive, a leading platform in virtual cinema, to use Nagra’s forensic watermarking and multi-digital rights management tools to protect every film on its virtual screening platform.
The COVID-19 pandemic has kept audiences from gathering in-person, forcing festivals and live events to deliver content through online channels. As a result of this digital shift, a major surge in online piracy has been observed since the outbreak of the pandemic, with an increase in traffic to illicit sites which in some cases have managed to dupe consumers into paying for a subscription to pirated content.
With Nagra's enhanced security solutions, Eventive can securely adapt to this new environment by enabling film festivals, distributors, and live event organizers to provide their content online to industry players and viewers while ensuring copyrighted materials are protected from content leaks and theft. This enables Eventive to increase the security of its virtual screening packages and on-demand content library, with no impact to delivery performance or client engagement. As a result, Eventive can better control piracy across its platform, safeguard its content and track down stolen content and distribution channels should an event occur.
"Nagra offers the most secure content protection technology available for content streaming, making their solutions the obvious choice to protect our films and ensure an unmatched online experience for audiences and organizers alike," said Eventive co-founder, Iddo Patt. "Together we're setting a new standard for virtual screening platforms by giving content owners and event organizers the confidence and the peace of mind that their most valuable assets are protected against piracy."
Nagra NexGuard forensic watermarking identifies the source of a content leak quickly and efficiently so that effective anti-piracy action can be taken. The highly scalable multi-DRM solution delivers content protection by leveraging both platform DRM and advanced features to maximize service reach and achieve operational efficiency. Both Nagra's forensic watermarking technology and multi-DRM solution are part of Nagra's active streaming protection toolkit and are key components of Nagra's comprehensive line-up of solutions to guard against service and content piracy.
"Our work with Eventive is just one of many examples of what is possible when you combine Nagra's watermarking and multi-DRM solutions to protect the revenue and integrity of streaming services against piracy," said Jean-Philippe Plantevin, vice president anti-piracy at Nagra. "We applaud Eventive for watermarking all of its film content, including premium titles as well as content from smaller independent filmmakers, to ensure that creativity can be protected from both content and service piracy."