Event Cinema Association to hold Slate Day December 6 in London

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Thu, 10/26/2017 - 11:54 -- Nick Dager

The Event Cinema Association’s Slate Day, a new initiative designed to help raise the profile of the industry and facilitate business growth for exhibitors and distributors alike, will be held December 6 at Vue West End in London.

Last summer's McGregor-Mayweather fight live in the UK and Ireland cinemas was a huge event cinema success.The event will feature presentations of upcoming content from ECA members and non-members, who will address an audience of exhibitors from the UK and beyond. A luncheon reception will follow the presentations.

Spearheaded by Johnny Carr, ECA board member and alternative content manager at Vue , the concept is an extension of the long standing Slate Presentations hosted by the major studios regularly to communicate their upcoming projects to the exhibition community.

Vue’s commitment to the event cinema industry is increasingly well known and their aggressive acquisition of content is making the circuit a market leader in this field. Their acclaimed high budget This Is Not A Cinema promo hit cinemas several months ago to alert audiences that their venues show a wide variety of content. As an example, in partnership with Sky they recently broadcast the McGregor-Mayweather fight live in the UK and Ireland cinemas with huge success.

Carr said, “Our association with the Event Cinema Association is part of a larger mission at Vue to grow the event cinema sector as we believe it to be an increasingly vital element of exhibition. We are delighted to be working with the ECA to help spread the word of all the great content out there for venues to see for themselves for the first time.”

The ECA’s managing director Melissa Cogavin said, “Back in June in Barcelona we tried a small version of this slate presentation and the feedback was nothing but positive, so we are really happy to be dedicating a whole morning to this concept with the help of our friends and fellow board members at Vue. We are really looking forward to welcoming the exhibition and distribution communities on December 6 and seeing some fabulous new projects hit our screens.”

Each participant will have between 5-15 minutes to present their work directly to clients in a dedicated, and recently renovated 270-seat auditorium.

Sponsored by Jack Roe, tickets are on sale now and will be limited.

Tickets are £25 for members, £45 for non-members. For distributors interested in presenting, the cost is £250 + VAT. Please email info@eventcinemaassociation.org for details on how to participate.

The Event Cinema Association http://www.eventcinemaassociation.org/