Digital Cinema Day at IBC will Focus in part on Stereoscopic 3D

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Tue, 07/28/2009 - 20:00 -- Nick Dager

Monday September 14th is officially D Cinema Day at IBC 09 and in the morning the focus will be firmly on stereoscopic 3D for the cinema. Chaired by 3D film producer and session architect Phil Streather CEO of pioneering giant-screen movie production company Principal Large Format the morning’s program will guide delegates through the complete process of 3D moviemaking from pre-visualization through stereo 3D acquisition and on to stereo 3D editing. “If 3D is going to drive our industry forward then we are going to need fantastic 3D content and plenty of it ” says Streather whose 3D Masterclass at IBC 08 drew hundreds of attendees. D Cinema Day executive producer Dave Monk says “We are delighted to have Phil’s input on this session. He is one of the most knowledgeable producer/consultants working in Europe today and he has opened his little black book and pulled together a world class set of speakers.” Says Streather “The purpose of our program on D-Cinema Day at IBC 09 is to ensure that people are aware of the latest tools in 3D content creation and editing how they can be used and what benefits they can bring to a project. Fantastic though it is not everybody can afford a Quantel Pablo with the stereo tool set. But there are alternatives out there that are more accessible to smaller or independent production companies and our aim is to showcase some of them to an audience that might so far have limited or no experience of 3D movie-making. The more people who can have access to tools to make good 3D the better. Thus the morning aligns to a narrative that will have a beginning a middle and an end: a beginner’s guide followed by tutorials on how to pre-visualize 3D before shooting how to shoot and finally how to edit.” The session begins with a primer offered by Bernard Mendiburu LA-based CGI stereographer whose credits include Meet The Robinsons and Monsters vs. Aliens. A respected industry consultant and author of the newly published book 3D Movie Making: Stereoscopic Digital Cinema From Script To Screen Mendiburu will offer an overview of the latest developments in 3D workflow which will enable delegates to get the best from the three presentations that follow. The second part of the session will be led by Ken Schafer president of Innoventive Software who will look at pre-visualization. A provider of cutting-edge software solutions for the film and television industries since 1991 Schafer will demonstrate how Innoventive Software’s latest package FrameForge Previz Studio 3 allows users to prep live-action stereo 3D shoots. The session’s third presentation will be by stereographer Steve Schklair CEO of 3ality Digital who returns to IBC to demonstrate the tools that are needed to capture the very best stereo images. Schklair whose most recent work includes overseeing the production post-production and completion of U2 3D at the 3ality Digital studio in Burbank California will use projected images from live cameras positioned outside the auditorium to demonstrate alignment misalignment image correction intertaxial and convergence shifting and much more. Editing and image manipulation take on new importance in the 3D moviemaking process with stereoscopic depth and acquisition inconsistencies needing to be processed to ensure viewer comfort and the proper deployment of dramatic effect. The morning’s final presentation hosted by David Newman CTO of CineForm will demonstrate how the company’s neo3D plug-in for Final Cut Pro can manipulate images correct vertical misalignment perform Horizontal Image Translation and more all using the revolutionary and virtually lossless CineForm codec as used on the Oscar-winning Slumdog Millionaire. Streather says “The second third and fourth sessions will be a complete antidote to the theoretical PowerPoint-based approach of so many industry seminars. Using the IBC Big Screen in the RAI Auditorium which holds 3 000 people our speakers – who are all professionals at the top of their game – will demonstrate the latest 3D imaging techniques in real time using real-world content in a real cinematic environment. This will give delegates an opportunity to see not just how stereoscopic effects can be created but also some of the problems they may typically encounter along the way – along with appropriate solutions.” The program will end with a round-table Q&A session chaired by Streather and attended by all four speakers during which delegates will get the chance to discuss the most pressing issues surrounding 3D moviemaking. “After they’ve attended this session we just don’t want delegates to get started making 3D content ” says Streather. “We want them to create movies that are effective appealing impactful future proof and above all profitable.” IBC Principal Large Format