Motion Picture Solutions has sold a fifty-percent share of the Gofilex business to Deluxe. The sale unites Deluxe and MPS in a joint venture to provide world-class IP delivery through a single, sustainable electronic fulfillment platform. The parties’ said that their continued investment to drive innovation and network expansion will benefit both distributors and exhibitors.
Deluxe’s stake in Gofilex demonstrates confidence in the Netherlands-based company, whose IP content delivery and event streaming solution is connected to a growing network of more than 3,000 sites across 36 territories.
“Gofilex has proven to be highly capable and innovative over the past decade, notably driving broadband delivery of movies to cinemas, and enabling live streaming of event-based cinema. Our colleagues at MPS successfully migrated their own electronic distribution activities to Gofilex technology – a powerful endorsement of Gofilex’s e-delivery capability,” said George Eyles, Deluxe executive vice president and general manager of worldwide cinema. “Deluxe is deeply committed to promoting best-in-class technology and smart initiatives that benefit our customers while supporting the health of the theatrical industry as a whole. Rather than introduce an overlapping electronic delivery service, it is preferable for us to invest in and leverage the power of a proven technology in the form of a joint venture with MPS, ensuring we collectively provide a sustainable electronic distribution solution to the market.”
Eyles continued, “We have admired Gofilex’s diligence in deploying to sites internationally despite the crippling impact of the global pandemic. As our industry moves to a widescale re-opening, coming out of the gates with such a powerful distribution partnership will set up us, our partners, and our customers for a strong future.”
Paul Huis in ‘t Veld, managing director at Gofilex, welcomed the announcement: “We are incredibly proud that a company of Deluxe’s scale and calibre should recognize the strength of our electronic content delivery solution to such an extent that it has invested alongside our long-standing partner, MPS. The creation of one connected delivery technology represents an acknowledgement of the hard work and time our team and the team at MPS have invested over the past years. We at Gofilex look forward to expanding our solution into new territories, whilst maintaining our strong relationship in current markets and tailoring our service to suit the needs of customers wherever they are.”
Ian Thomas, owner of MPS, similarly celebrated the joint venture: “There are considerable advantages to the united approach that this joint venture represents. At MPS we always knew that Gofilex’s IP delivery solution provides the efficiency and adaptability that the industry needs to face the future. Our faith in Gofilex has only been reinforced by seeing what Cathy, Paul and their team have managed to achieve in the past year. Without question, collaborating on technology that meets our needs, the needs of Deluxe, and of our collective customers internationally is the right move at such a critical juncture for global cinema.”