Digital Cinema United has entered into a multi-year service agreement with Screenvision Media to manage the distribution of advertising content at select Screenvision Media exhibitor partner theatres.
As part of the agreement, Digital Cinema United will install its cloud-based electronic delivery platform, DCU Connect, across more than 650 US theatres and manage content delivery for Screenvision Media’s advertising content. It will replace the physical delivery of USB drives.
“Digital Cinema United’s new partnership with Screenvision Media continues to show the robustness of DCU Connect, allowing for not just delivering feature and trailer DCPs, but also advertising spots and long-form preshow content to theatres across the US,” said Ronnie Ycong, executive vice president and general manager – Americas, Digital Cinema United.
“Screenvision Media made the decision to partner with Digital Cinema United due to its scalable, cost-effective electronic DCP delivery solution, DCU Connect, which will provide an easy-to-use download application for our exhibitor partners to receive Screenvision Media advertising content,” said John Marmo, vice president exhibitor relations, Screenvision Media.
DCU Connect is free to exhibitors and only requires the installation of software. There is no hardware cost or installation required and the software installation only takes less than 20 minutes to complete remotely. It is integrated with various TMS/LMS systems, including GDC, Arts Alliance Media’s Screenwriter, Eikona and Cinema ACE. With the announcement of this partnership, the rollout of the technology will extend to more than 3,000 locations globally.
“It’s the company’s goal to provide Screenvision Media, our other distribution clients and global exhibition partners with a secure, reliable delivery pipeline to download DCP content to theatres across multiple territories around the world,” said Alan Christensen, CEO, Digital Cinema United. “We are able to accomplish this with DCU Connect, a product operating on SHARC Technology.”