The trade group Cinema Technology Community has released a white paper focusing on uplifting presentation quality with Series 1 and 2 digital projectors that provides useful insights to cinema exhibitors both large and small who may find themselves needing to operate aging equipment for the short to mid-term.
“Our industry has faced an incredible strain over the past 12 months and the recovery process is going to take some time,” said CTC president Richard Mitchell. “As the world emerges from this difficult period, the majority of exhibitors around the world will rightly be focused on returning to normal business operations as quickly as possible so that they can rebuild their financial security. For many exhibitors that had planned significant overhauls to their projection equipment prior to COVID-19, this process may well be delayed for a significant amount of time due to the associated costs involved. This means that a significant percentage of the installed base of series 1 and 2 projectors will remain in operation for a longer duration than previously expected and thus it is essential that these are managed properly to maintain their operational capability.”
While the white paper focuses on processes that should be undertaken including cleaning, there is a significant focus on the options available to exhibitors to make more financially manageable investments in the shorter term to prolong the life of their projection equipment while improving presentation quality.
Said, Mitchell, “With cinemas re-opening, it’s important that exhibitors do as much as they possibly can to create safe spaces and remind moviegoers what they’ve missed and why the big screen experience is the best way to watch a movie. This white paper produced by our team provides valuable insights into how exhibitors with small and manageable investments, may be able to significantly improve presentation quality, reverse some of the performance degradation experienced over the past decade, manage and in many cases reduce day-to-day operational expenditure and plot a path to future technology upgrades when these once again become financially viable.”
The white paper entitled Restoring Performance to Series 1 and Series 2 Digital Projectors can be downloaded from the CTC website (www.cinema-technology.com).