Comcast Offering more Independent Films on Demand

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Fri, 10/08/2010 - 20:00 -- Nick Dager

Comcast will bring more independent film content to its customers through the creation of the Indie Film Club via its On Demand service further enhancing its programming around indie films. The new On Demand offering which builds on a similar online initiative Comcast launched earlier this year is available to Comcast digital video customers and brings viewers additional access to the independent film industry. The dedicated On Demand folder will include indie films exclusive material movie trailers guest editors’ picks extras interviews and other special content.   “Comcast is thrilled to extend the reach of independent movies into living rooms across the country providing more exposure for these films which have a passionate following ” says Diana Kerekes vice president of entertainment services for Comcast.  “It’s all part of giving our customers more choice value and a sense of excitement and closeness to indie filmmakers. With the popularity of indie films we’re proud to be working with leaders in this field like Edward Burns Tribeca Film SnagFilms and others to make that happen.” Through the Indie Film Club on October 26th Comcast will debut Edward Burns’ latest film and romantic comedy Nice Guy Johnny On Demand the same day it is released nationally across numerous digital platforms including iTunes and DVD. Comcast’s Nice Guy Johnny offering will include an exclusive interview with Burns behind-the-scenes content along with a live online chat with Burns.  Comcast will also feature Burns as a guest editor On Demand with Edward’s Picks and Flicks which will include his beloved first two features The Brothers McMullen and She’s The One as well as his top recommendations for independent films. 
  “I’m excited to be working with Comcast on this new venture as they continue to help broaden the reach and audience of independent films ” says Burns. “I believe this On Demand release model truly complements the current independent film distribution model by offering these films to tens of millions of people around the country. This approach will have a long-term impact on the way specialized films are distributed. Now when someone asks 'where can I see your movie if I don't live near an art house theater?' I tell them 'anywhere you want.'”

 In addition to the existing broad independent film line-up On Demand earlier this year Comcast expanded its independent film offering through partnerships with Tribeca Film in which the company offered seven films from the Tribeca Film Festival On Demand prior to their festival release; and with SnagFilms which will feature select documentaries On Demand.   Comcast Corporation