Classic, UEC Theatres Upgrade Sound with GDC and DTS:X

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Tue, 04/19/2016 - 13:31 -- Nick Dager

Classic Cinemas Charlestown 18 and UEC Theatres 14 Cleveland are the latest U.S. locations certified to exhibit content released with a DTS:X soundtrack. As a DTS:X worldwide certification services agent, GDC Technology will be leading the effort to enhance additional auditoriums for both circuits with immersive sound in the future.

“We have always been at the forefront when it comes to improving the moviegoing experience, installing the latest amenities,” said Chris Johnson, CEO of Classic Cinemas. “We have paid particularly close attention to the latest technologies in sight and sound throughout our long history. We were the first circuit to convert to all-4K DLP Cinema projection and looking forward to the day when every movie is released in immersive sound. With GDC featuring DTS:X, the plans are now in place to be ready.”

“At UEC, we believe in delivering the most innovative and advanced technologies available to our guests,” said Steve Ross, vice president of theatre operations at United Entertainment Corp. “GDC is one of our most trusted partners. When they demonstrated its affordability, flexibility, and amazing sound, it was an easy decision to select DTS:X as our premium sound at UEC Theatres 14 Cleveland. DTS:X combined with GDC’s new immersive sound server is a win-win-win for our audience.”

According to Tony Adamson, GDC senior vice president, strategic planning, DTS:X offers exhibitors an affordable solution for any size auditorium, not just premium large format auditoriums. “For 15 years, GDC Technology has provided the industry with a wide-range of reliable digital cinema solutions,” he said. “Our partnership with DTS was the next logical step to providing a one-stop shop for exhibitors. DTS:X will provide Classic Cinemas and UEC Theatres with a sound experience like no other and set them apart from competitors.”

GDC Technology Limited

Classic Cinemas

UEC Theatres