CJ 4DPlex has signed a binding memorandum of understanding for a partnership with Golden Screen Cinemas in Malaysia, as well as a new agreement with PVR Cinemas. This will bring a 4DX theater to the GSC Paradigm Mall Johor Bahru location by the end of 2017.
This is GSC's only site in the state of Johor and is accessible to an estimated two million people, all of whom live 30 minutes from the mall by car. GSC is Malaysia's largest cinema exhibitor, which operates a total of 328 auditoriums in 35 locations across the country. GSC also operates 73 auditoriums at 12 locations in Vietnam.
"As one of Malaysia's leading cinema exhibitors, Golden Screen Cinemas is committed to innovating and diversifying our offerings to deliver new and enriching cinema experiences for customers,” said Koh Mei Lee, CEO of Golden Screen Cinemas. “Our partnership with 4DX is the next step for us to bring to life the magic of cinema, as 4DX intensifies the experience of the movies to be even more immersive, engaging, and meaningful than before."
"We believe that 4DX, as one of the world's leading technologies in premium cinematic entertainment, will transform the way Malaysians enjoy films at our cinemas, offering unforgettable sensory experiences you just can't get at home,” she added. “We look forward to a long and successful partnership with 4DX, as we aim to extend the 4D cinematic experience to movie-goers all over the country."
The deal marks an extended association between the two leading players as PVR cinemas previously have three 4DX screens operational in the country at Noida, Mumbai and Bengaluru and furthermore, two screens are soon to be launched at new prominent sites.
With this extended partnership, PVR will add sixteen more 4DX screens at its cinemas, taking the total to twenty-one 4DX auditoriums in India by the end of 2019. In addition, PVR Cinemas retains its position as the largest Indian multiplex with twenty-one 4DX theatres and the major provider of 4DX experience in the country. PVR cinemas, India's largest cinema exhibition company, currently operate a cinema circuit of 600 screens at 131 properties in 51 cities across India serving 75 million patrons annually.
Gautam Dutta, CEO, PVR said, "Our relationship with 4DX is not just one between a buyer and a vendor, but goes way beyond that to being strategic partners. We believe that the best movie viewing formats such as 4DX should reach the maximum number of people around the world. We believe that this partnership is definitely not a short term one but we see both the companies coming together for various other strategic projects as well in the near future. With more global technologies on the rise, the expectations of audiences are increasing as they look for a more enhanced, immersive and experiential cinema and PVR, being the innovator in the cinema exhibition space in India, aims to fulfill this expectation constantly by aligning itself with the world leaders in motion picture technology."
"It is a great pleasure for us to announce that we start our business in Malaysia with GSC. We are very excited into a new market and looking forward to offering this unique moviegoing experience to Malaysian movie fans. Following the last year's announcement, we are extremely pleased to announce our further expansion with PVR Cinemas at this CineAsia. It is a definitely meaningful event for us that the largest cinema exhibitor in India recognized 4DX as the pioneer of the innovative cinema technologies and decided to expand our network for two years in a row," said Byung-Hwan Choi, CEO of CJ 4DPlex.