Cinionic and Indian digital cinema company Qube today announced a multi-year partnership to install 300 Laser Light Upgrade Kits to exhibitors throughout Southern Asia. The companies say the deal gives theatres across the region a fast and economical upgrade path to laser projection for Barco Series 2 projectors.
Under the agreement, theatres throughout India, Bangladesh, Nepal, and Sri Lanka will receive deployment of Cinionic’s RGB+ laser light source projection, backed by a warranty and dedicated support network. The unique technology enables fast and affordable theatre technology optimization, a win for both cinema operators and patrons.
Laser Light Upgrade Kits from Cinionic enable theatres to transform their existing Barco xenon Series 2 projectors to the latest laser cinema technology. The shift from a traditional lamp light source to a laser light source also reduces energy costs for theatres, ensures a picture consistent cinematic presentation, and extends the lifetime of existing projector investments.
“Cinionic is committed to a laser solution for every screen,” said Cinionic CEO Wim Buyens. “As the renewal wave continues, laser projection delivers a future-proof solution that allows exhibitors to exceed moviegoer expectations when they return. With Laser Upgrade Kits, we’re making the transformation to laser projection quick and cost-effective, prolonging the lifetime of their investment. Together with Qube, we’re supporting the industry as it prepares for the next-generation of moviegoing.”
The announcement comes after more than ten years of partnership between the two cinema companies. For Qube, Cinionic’s leading portfolio of laser cinema solutions set the company apart from the rest of the industry.
Harsh Rohatgi, CEO of Qube Cinema, added, “Over the last decade of working together, we have been consistently amazed at the technology and services for cinemas worldwide offered by Cinionic and its founding partners. The Laser Light Upgrade solution allows exhibitors an easy and commercially viable path to a laser light source, which enhances the viewer experience significantly. We are excited to continue supporting our theatre partners with an opportunity to extend the lifetime of their equipment while bringing the best possible experience to cinemagoers.”
Qube Cinema www.qubecinema.com