Cinionic today announced an expanded four-year exclusive agreement with B&B Theatres, the sixth largest exhibitor in the U.S., with nearly 500 screens across 55 locations. Under the new agreement, Cinionic will serve as the exclusive projection technology partner for B&B Theatres, providing Barco Series 4 and Cinionic Giant Screen laser projectors, to enhance B&B’s large format Grand Screen to experience.
With people returning to the cinema, B&B Theatres has ambitious growth plans which include multiple takeover sites and upgrades to legacy locations. Cinionic will provide laser cinema projection with Barco Series 4 and 10 premium Grand Screen powered by CGS auditoriums, at sites such as the recently announced Blacksburg, Virginia location.
“B&B Theatres’ premium Grand Screen auditoriums house some of the largest screens in the country, each of which was specifically designed to offer guests a cinematic experience unlike any other,” said Brock Bagby, executive vice president, B&B Theatres. “Cinionic’s solutions have a proven track record of powering the latest and greatest in the industry, so we are excited to be expanding our work with them to ensure that all our sites are equipped with the technology needed to give guests the ultimate cinematic experience.”
“B&B’s on-going expansion is testament to their passion for cinema, commitment to the industry, and rich heritage in exhibition,” said Wim Buyens, CEO Cinionic. “We’re proud to share a dedication to delivering the best moviegoing experiences, now powered by the leading laser projection suite. Today, we leverage our joint history in the industry to enable unforgettable theatrical presentation that will remind audiences of the power of cinema and keep them coming back week after week.”