Cinionic and Cinemark today launched a campaign to educate movie audiences about laser projection as part of the renewed and exclusive 10-year partnership to upgrade all of Cinemark’s 6,000 screens worldwide. Most recently, Cinemark and Cinionic upgraded 24 locations in the Dallas-Fort Worth area to all-laser multiplexes.
The new moviegoer campaign features the tagline Laser. Like you’ve never seen. It comes at a time as the cinema industry seeks to drive audiences back to the movies. Focusing on the benefits for moviegoers, the laser campaign highlights how laser projection by Cinionic helps deliver consistently bright, colorful, and sharp images.
“Cinionic has been such a tremendous partner over the years, and we are thrilled to continue our relationship with them as we strategically convert our digital xenon projectors to laser over the course of the next ten years,” said Damian Wardle, Cinemark’s executive vice president theatre and technology operations. “I’m incredibly proud of our team in defining and executing our laser conversion strategy, which provides a better overall consumer experience with vivid colors and on-screen imagery while providing meaningful cost savings for the company.”
In 2019, Cinionic upgraded Cinemark locations with Barco Series 4 laser projectors and integrated Barco Alchemy media servers. The release of the laser moviegoer campaign solidifies both companies’ ongoing commitment to transform Cinemark’s fleet in the United States and Latin America into laser-powered entertainment destinations.
“Our long-term ambition is to drive audiences to theaters with the leading solutions and consumer marketing that excites, inspires, and motivates. Through our long-standing partnership with Cinemark, and our ability to deliver a laser solution for every screen, we continue differentiate cinema for the next generation,” said Wim Buyens, Cinionic’s CEO. “Cinemark is renowned for its operational excellence, exceptional presentation, and commitment the moviegoer journey, now with laser projection by Cinionic.”