Cineworld Group, including its Regal Entertainment Group subsidiary, today announced a binding letter of intent to install IMAX’s new laser experience for commercial multiplexes in 55 of the exhibitor’s locations across the U.S. and Europe. The announcement coincides with the launch of the next-generation of IMAX with Laser.
Under the agreement, the companies will be adding IMAX with Laser systems to 26 new IMAX theatres and upgrading 29 of its existing IMAX sites, including 15 currently open and 14 sites in backlog. The IMAX with Laser systems will include renewed 12-year lease terms and should be installed between 2018 and 2022.
Additionally, Cineworld and Regal will be undertaking a complete renovation of the 55 locations and add several additional moviegoing enhancements including the installation of IMAX’s 12-channel immersive sound, luxury plush rocker seating, redesigned entryways and in-theatre branding.
“For over 20 years, Cineworld has been a major proponent of the IMAX Experience and its ability to attract and immerse audiences. We’re encouraged to see that support continue with its acquisition of Regal through this significant endorsement of the new IMAX with Laser experience and its ability to deliver audiences increased differentiation that they can only get with IMAX,” said IMAX CEO Richard L. Gelfond. “In addition to the economics of the new laser system remaining attractive and coming with 12-year lease extensions, we believe this powerful new product will over time help ensure that IMAX remains the premium cinematic experience of choice among moviegoers, studios, filmmakers and theatre partners alike.”
“There is no doubt in my mind that IMAX with Laser provides the best blockbuster moviegoing experience and will be our leading premium offering,” said Mooky Greidinger, CEO of Cineworld Group PLC. “IMAX and our collective organization have worked together for more than 20 years and we both understand how to create best-in-class customer experiences. For us, this agreement is about continuing that legacy and introducing a new era of IMAX moviegoing.”
Cineworld Group http://www.cineworld.com