Cineworld Group Prepares for 3D Releases

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Wed, 02/11/2009 - 19:00 -- Nick Dager

The British cinema chain Cineworld Group has chosen Doremi Cinema to supply equipment for the expansion of its Digital Cinema rollout which will double the number of digital screens in its chain the majority of which will be 3D enabled. Doremi is supplying its DCP-2000 digital cinema servers that include 3D playback. These will support the RealD 3D viewing technology to be used in Cineworld cinemas. Doremi recently announced that the Real D 3D EQ ghost busting technology that significantly enhances the 3D viewing experience will be available in Doremi servers early this year. Cineworld has experience working with Doremi and the DCP-2000 as a part of the UK Film Council’s and the Arts Council England’s Digital Screen Network.  Steve Wiener CEO of Cineworld Group plc says We chose Doremi servers based on our good experience with their equipment in our initial digital roll-out. They continue to develop their products and offer the new technologies we need – 3D being a vital part. Michael Archer vice president of Doremi Digital Cinema says   “We are very pleased to be given the opportunity to continue to provide Cineworld with an increasing amount of product.  Having chosen the RealD 3D solution they will benefit greatly from our latest collaboration with RealD.  They are a premier exhibitor and we are fortunate to have them as a partner.” In related news Cineworld has agreed to buy 74 digital projectors for four million pounds ($5.5 million) from NEC Corporation doubling its digital screens across its chain several British publications have reported. The company which operates cinema complexes throughout the UK and Ireland says it would acquire 74 further digital projectors for 4 million pounds ($5.5 million) including equipment and installation costs. Cineworld which plans to have a total of 148 digital screens across its entire chain says the deal would create the largest 3D estate of any cinema chain in the UK. During 2009 13 films are scheduled for release in 3D format including Walt Disney's Bolt and Toy Story 3D and 20th Century Fox's Ice Age 3: Dawn of the Dinosaurs.