CineSystem Installs Barco Projectors

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Mon, 05/30/2011 - 20:00 -- Nick Dager

CineSystem in Brazil has selected six DP2K-23B digital cinema projectors for Rio de Janeiro's first all-digital cinema complex. CineSystem is one of the largest cinema chains in Brazil with 81 screens in six states. In 2010 the chain more than doubled its ticket sales a growth percentage high above the national average. The company has even been voted Best Brazilian Movie Chain by the Movie Exhibitors' Union of the state of São Paulo. 

Last month CineSystem further strengthened its market position by opening a new fully digital multiplex in the Via Brasil Shopping Center in Rio de Janeiro. One of the most high-tech facilities in the region the multiplex has a capacity of 1160 stadium style seats and six Barco ultra-bright DP2K-23B digital cinema projectors two of them equipped for 3D. “With this multiplex CineSystem is the only cinema chain in Brazil with two fully digital DCI compliant cinemas ” says Marcos Barros CEO of CineSystem. “We strive to deliver a premium cinema experience for our customers and so we want only the best equipment. Barco's DP2K-23B projectors deliver a brilliant image quality and are extremely easy to use thanks to their modularity. The Barco digital cinema projectors will provide us with more opportunities for content diversification more varied programming and flexible scheduling. 

 CineSystem at the Via Brasil Shopping Center is made possible through the Federal Government project Cinema Near You - Exhibitors Expansion Integrated Program coordinated by ANCINE (National Cinema Agency) in partnership with the Ministries of Culture and Finance and managed through BNDES (Brazilian Development Bank). ,2433
Schneider Expands Century Line of Add-Ons,2011-05-31, Schneider has expanded its line of Century Pro Series HD lens add-ons. Most of Century’s accessories interface directly with the bayonet mount at the front of the lens so mounting and removing is quick and easy. The following new add-ons are available for the Canon XF305/XF300: .6X HD Wide Angle Adapter .8X HD Wide Angle Converter Fisheye HD Adapter 1.6X HD Tele-Converter and Achromatic Diopters. For the JVC GY-HM700 with Canon KT14-14.4 lens there’s the .6X HD Wide Angle Adapter .8X HD Wide Angle Converter Fisheye HD Adapter 1.6X HD Tele-Converter and Achromatic Diopters. For the Sony PMW-EX3/EX1 the following new add-ons are available: .6X HD Wide Angle Adapter .75X HD Wide Angle Converter Fisheye HD Adapter Xtreme HD Fisheye 1.6X HD Tele-Converter 2.0 HD Tele-Converter and Achromatic Diopters. Schneider Optics ,2435
Texas Instruments DLP Cinema Title Sponsor of Cinema India Expo,2011-05-31, Cinema India Expo 2011 has announced that Texas Instruments DLP Cinema has come on board as the Title Sponsor for the event which is set for June 24-25t in Mumbai. A longtime leader at Cinema India Expo Texas Instruments continues its participation based upon the event’s growth in scope and increased focus on emerging markets such as India.  Following an unprecedented year of growth and success in 2010 Texas Instruments DLP Cinema recently announced that its OEM licensees – Barco Christie and NEC – installed more digital cinema projectors in every region of the world in the last 12 months than in the last 12 years. Dave Duncan manager of DLP Cinema for Texas Instruments comments says “India is at the heart of one of the most dynamic important content and digital cinema markets in the world and we are fundamentally committed to the region. We are looking forward to working with the Cinema India Expo Createasphere and Diversified Communications teams. In addition to presenting the foremost digital cinema event in the region Cinema India Expo is expanding its focus to include global content creators 3D and evolving technologies. As part of this effort the American Society of Cinematographers will present a globally recognized cinematographer during the two-day event. Anil Chopra managing director of Diversified Communications India says “We are delighted to have the support of the ASC as well as other leading organizations. We know from extensive personal experience that these experts are of great interest to our audience. The programming that we are developing will be a major center for the creative community as well as a touchstone for the digital cinema experience.” Kristin Petrovich Kennedy president of Createasphere says “The new face of Cinema India is vibrant and creative and helps our audience make wise decisions in the midst of an unprecedented digital transformation in India. We are looking forward to putting the most technically advanced information and products creative cinematographers and leading industry organizations from around the world in the mix at Cinema India. To have the support of such a major force as Texas Instruments as a Title Sponsor is indicative of the caliber of experience that Cinema India will deliver.” Two days of conference sessions a full exhibit floor and a number of evening events and galas are in process. ,2436
Content Film Acquires Story/Teller,2011-05-31, Content Film has acquired Story/Teller for international sales.  The North American rights will be shared with the production.  
 The film stars Alice Eve (Men in Black III The Raven She’s Out Of My League) and Liev Schreiber (Salt X-Men Origins: Wolverine Defiance) and from visionary filmmaker Mark Pellington (Arlington Road The Mothman Prophecies U2 3D).
 A psychological thriller Story/Teller is a scary mind-bending experience a fast-paced sexually charged journey into a world of secrets guilt and paranoia wrapped in an ingenious and contantly evolving plot.  Write what you know. Steal what you don’t.
The film is produced by Arnold Rifkin (Deception 16 Blocks Hostage The Whole Ten Yards) and Norm Reiss (Henry Poole Is Here The Mothman Prophecies).
 Producer Rifkin says “As Story/Teller is Mark’s passion project the opportunity to collaborate with him in bringing his vision to the screen has been an extremely creative and rewarding journey.”
Content Film president Jamie Carmichael says “Mark is an extraordinarily compelling director – and he has a really powerful vision for Story/Teller. Needless to say he’s attracted a wonderful cast too – we’re thrilled to have Alice and Liev on board.” Content Film ,2438
Copyright Alliance Launches Website to Combat Content Theft,2011-05-31, The Copyright Alliance has announced a new web site which lets individuals write in their stories and provides them a direct link to send a letter to their congressional representatives expressing support for legislation to address the problem. Artists and creators who want to speak up about their experiences battling the digital theft of their work now have a new platform at “As artists in every creative field are all too aware digital theft of their work is a threat to their livelihoods ” said Copyright Alliance executive director Sandra Aistars. “Websites trafficking in unlicensed infringing content divert customers from legitimate online outlets robbing creators of both income and opportunity to connect with their fan base. To add insult to injury these website operators are profiting themselves on the backs of artists either by charging directly for purchase of the unlicensed work or through ad revenue. Also frustrating is that chasing down all this illegal activity detracts from the ability to devote time and energy toward their work. We hope this website provides an easy and helpful outlet for people who want to speak out about this problem.” The effort coincides with introduction in the U.S. Senate of a new bipartisan bill called the PROTECT IP Act which would give law enforcement the tools it needs to target operators of sites engaged in for-profit trafficking in counterfeit and unlicensed copyrighted products.   “Artists need to know that there are aggressive voices on the other side who believe artists’ rights should be secondary to a right-to-steal ” said Aistars. “The copyright holder next door - photographers graphic artists songwriters authors – the entire creative community that sometimes is unseen as the businesses that they are need to speak out on this issue.” The Copyright Alliance ,2439
Digital Doman Buys Katana Site License,2011-05-31, Academy Award winning production house Digital Domain has bought a site license of Katana from The Foundry.
Taken on by The Foundry in November 2009 Katana is an environment for preparing 3D assets for rendering. It allows artists to define and control look and lighting while maintaining performance with very large datasets. Katana operates non-destructively using a rule-based approach allowing modeling look development animation and lighting teams to work in parallel. 
Currently using a pre-release version of Katana Digital Domain is the first studio to purchase Katana since The Foundry took on development in 2009.

 The Foundry's engineering effort in consultation with a broad range of users is ensuring Katana becomes a flexible product that can ultimately integrate with any pipeline and any renderer in any facility. 
Bill Collis CEO The Foundry says “We’re thrilled to have such a highly respected customer embrace Katana at this stage. Digital Domain have been actively involved throughout alpha and this significant investment is a true display of confidence in the technology and the route the team are taking.  We look forward to progressing our position in the market with our launch later this year. “
Cliff Plumer CEO Digital Domain says “The Foundry has always understood production and continues to deliver innovative technology that benefits artists individually and studios as a whole.  The integration of lighting and compositing with Katana and Nuke is a powerful combination that brings a new level of efficiency to our pipeline.” 
 Already in development at Sony Pictures Imageworks for over six years Katana is production proven in full-scale CG feature animation and VFX films. Through its innovative recipe based approach Katana enables facilities large and small to build highly scalable and efficient lighting pipelines without a large internal engineering effort.

 Katana is scheduled for commercial release in September. The Foundry ,2440
Digital Factory Purchases Teranex Technology for 2D-3D Conversion,2011-05-31, French post house Digital Factory has selected Teranex VC1-2D-3D real-time 2D to 3D conversion technology to convert selected archival and new 2D content into simulated 3D programming. An option for dual channel Teranex VC100 processors the VC1-2D-3D provides the ability to convert 2D content for 3D distribution while keeping all existing VC100 features such as frame synchronization and more than 250 format and frame rate conversions.

 Digital Factory has been using the VC100 for several years and views its software upgradeability as an added advantage over other products. Technical director Frédéric Warnotte says Digital Factory uses the VC100 on almost every job. He has reviewed the VC1-2D-3D's performance since last autumn and believes the company will now be able to transform 2D archives into simulated 3D. Digital Factory's objective is to use 2D material when possible as part of its increasing 3D post-production efforts. Being able to repurpose and use 2D content is a must for cost-effective 3D post-production and distribution. Good simulated 3D content generated from 2D sources eases the evolution to 3D for our clients by enabling them to create more content now for 3D distribution just as Teranex conversion of SD content is used in lieu of native HD whenever needed says Mike Poirier Digital Factory’s general manager. We were intimately involved in the SD to HD transition and we believe our exceptional 2D to 3D conversion technology will do the same for 3D.
 Digital Factory ,2441
Thor Avenger Releasing in Dolby Surround 7.1,2011-05-31, Dolby Laboratories has announced that both 2D and 3D formats of Thor and Captain America: The First Avenger are being released globally in Dolby Surround 7.1. “Marvel Studios’ Thor and Captain America: The First Avenger deliver unforgettable sequences that will draw audiences into the story with rich visual effects and Dolby Surround 7.1 will compliment these elements in an epic way ” says Victoria Alonso executive vice president of visual effects and post at Marvel Studios. “So whether you are swooping over the lands of Asgard in Thor or in a World War II battle scene in Captain America: The First Avenger audiences will feel more a part of the action with Dolby Surround 7.1.”

 “Paramount Pictures and Marvel Studios’ Captain America: The First Avenger becomes the twenty-first 7.1 feature film to be announced making Dolby Surround 7.1 one of the fastest cinema audio formats ever adopted in Dolby’s history ” says Robin Selden senior vice president marketing Dolby Laboratories. “We are thrilled that Hollywood exhibitors and content creators around the world have embraced Dolby Surround 7.1 to help enrich the moviegoing experience for consumers.” 

 Thor was released in May. Captain America: The First Avenger is scheduled for release on July 22. Both films are being released in select Dolby Surround 7.1 theaters across North America with International regions to follow.

 Dolby Laboratories ,2442
Empire Expands Number of Theatres with Extras,2011-05-31, Empire Theatres a Canada-wide film exhibition company will be introducing Empire Extra a revolutionary new digital cinema experience to five additional locations this year. Empire Extra provides guests with a heightened sensory experience in a special auditorium custom-designed to offer dynamic sound screen and seat quality. Empire Extra boasts a proprietary custom-designed multi-channel sound system for the ultimate audio experience; stunning digital presentation on a massive wall to wall wrap-around screen; and reserved seating in comfy high back rockers. Empire Extra was first introduced to the new Empire Theatres Waterloo complex in Waterloo Ontario which opened in November 2010. Due to its success and positive guest feedback it will now be introduced to the following locations over the next few months: Empire Theatres Dartmouth Crossing Dartmouth Nova Scotia Empire Theatres Empress Walk  Toronto Ontario Empire Theatres MacLeod Trail  Calgary Alberta Empire Theatres Crystal Palace Dieppe New Brunswick Empire Theatres Orleans Orleans Ontario Empire Extra has been a hit with guests in our Waterloo Ontario location ” says Dean Leland vice president studio relations and media. “They love the outstanding movie-going experience so we have decided to introduce it to a few other locations in time for summer.”