Cineplexx Austria has agreed to install three new Imax with Laser projection systems in Austria and Kosovo. This will be the first theatre in Kosovo with Imax projection.
"This agreement underscores that Europe remains ripe with growth potential for Imax, as we look to expand in successful markets like Austria and into new, untapped countries such as Kosovo," said Imax CEO Rich Gelfond. "We're excited to continue our long and successful partnership with Cineplexx – who understand the value of Imax and continued to sign new deals with us even through the pandemic – to bring their audiences the full premium Imax Experience."
"We're excited to provide the ultimate cinema experience to our young and loyal customers in Prishtina, Kosovo,” said Christian Langhammer and Christof Papousek together, managing owners of Cineplexx. “This deal clearly shows that new economies are rising and that people want the best experiences in culture and entertainment. It also highlights the trust that our partners at Imax have in us by developing in new territories, and we look forward to strengthening our successful cinema chain in our home market of Austria as well."
Cineplexx currently operates eight Imax locations across Austria, Serbia and Greece, with one additional location in backlog prior to the agreement announced today. The two companies have enjoyed a successful partnership since 2009.