As Cinemark reopens its theatres across the United States, it is using Unique X’s newly updated SmartTrailering software activated in every theatre. SmartTrailering delivers a sophisticated, centralized trailer scheduling system that fully automates an exhibitors’ trailering process via a user-friendly, cloud-based system. Unique X has worked closely with Cinemark to develop and update SmartTrailering for the U.S. market and beyond.
All major studios have been consulted and collaborated with throughout the process of the software update and can now send trailer placement requests directly through the platform to exhibitors. Each individual trailer and trailer version can be programmed to target any combination of individual shows, be that based on date, time, location, feature, screen group, show percentage or a combination therein. Increased control and customization translate to the creation of a movie trailer playlist that is completed quickly, easily and accurately.
SmartTrailering works with all major theatre management systems brands, including Unique X’s own RosettaBridge Theatre Management System, AAM Screenwriter, Sony TMS and Hollywood Software TCC. SmartTrailering supports a wide array of reporting capabilities: visualizing inventory management, placement success, and distributor allocation.
Cinemark executive vice president, global theatre technology and presentation Damian Wardle said, “We are grateful for the Unique X team’s ongoing collaboration, as well as their vision to develop and adapt the software to meet our requirements. We greatly look forward to rolling out SmartTrailering and capitalizing on its enhanced functionality.’
Unique X CEO Roger Harris said, "We are extremely proud of the work we have completed with Cinemark to launch this latest version of SmartTrailering. It's a large and ambitious update to the software solution and brings an unprecedented level of functionality to both exhibitors and film distributors. Throughout the COVID-19 lockdown, we continued this project with Cinemark, highlighting both the strength of our partnership and our unrivalled vision of the importance of trailering particularly given the strength of the slate in 2021."