Cinemark today announced that the opening weekend of Deadpool & Wolverine was the company’s highest-ever domestic opening box office for a film premiering during the busy summer moviegoing season, beating out every other film opening from May through August in the exhibitor’s history. Further, the film marked the biggest opening weekend ever for Cinemark XD, the company’s private-label premium large format, and an all-time high weekend for D-Box motion seats, underscoring demand from fans to see films in the most immersive environment possible.
With the film setting a multitude of industry records, including the biggest July opening ever and best-ever opening for an R-rated film, this weekend validates that consumer enthusiasm for moviegoing is robust.
“Building upon strong box office momentum over the past two months, Disney and Marvel’s highly anticipated superhero adventure, Deadpool & Wolverine, just took theatrical moviegoing to a new stratosphere,” said Sean Gamble, Cinemark president and CEO. “We are thrilled to share that Deadpool & Wolverine drove Cinemark’s biggest summer opening weekend of all time, generated record-breaking results in premium formats, and delivered our highest weekend of concession revenues since the pandemic. Congratulations to our partners at Disney on such record-breaking success and to our entire Cinemark team for their significant role supporting this tremendous achievement. We remain highly optimistic about the future of theatrical exhibition.”
This past weekend, Cinemark also delivered its highest concessions revenue since the pandemic with merchandise sales ranking among its best of all time. These results underscore the consumer appetite for expanded food and beverage offerings within the theater, as well as their desire to bring home movie-themed collectibles.
Moviegoing enthusiasm is expected to continue with several highly anticipated films hitting the big screen, including It Ends with Us and Borderlands on August 9, Alien: Romulus on August 16, Beetlejuice Beetlejuice on September 6, The Wild Robot on September 27, Joker: Folie à Deux on October 4, Venom: The Last Dance on October 25, Gladiator II and Wicked on November 22, Moana 2 on November 27, Kraven the Hunter on December 13, Mufasa: The Lion King and Sonic the Hedgehog 3 on December 20, and more.