CinemaCon 2021, originally scheduled for April 26-29 at Caesars Palace in Las Vegas, has been rescheduled for August 23-26 it was announced today by CinemaCon managing director Mitch Neuhauser. Ongoing international travel restrictions and limits on large gatherings caused by the COVID-19 pandemic prompted the decision.
CinemaCon, the largest movie theatre exhibition convention in the world, brings together cinema owners, major studio movie distributors and trade show vendors who supply the movie theatres business with everything from popcorn to projectors. With pandemic numbers currently rising in many countries, theatre owners remain fully occupied with re-opening the industry, the studios are in many cases still working from home, and vendors need to have certainty to plan their attendance.
“With all the travel, logistical, and capacity concerns for the convention, our 7,500 attendees, vendors, and studio distribution partners, we couldn’t guarantee we could present the kind of show the industry expects in April,” Neuhauser said. “In close consultation with our studio and industry partners, we are rescheduling CinemaCon for August, when we think we can put on the kind of showcase we do best, and celebrate the moviegoing experience with the entire industry.”