Designed to unite cinemas of all sizes and celebrate the moviegoing experience’s unique ability to connect us all, the second annual Cinema Week starts October 7 with the opening night screenings of Sony Pictures Entertainment’s Lyle, Lyle Crocodile, 20th Century’s Amsterdam, and Focus Features Tar.
The daily-themed activations begin October 8 with the first-ever Community Day presented by the Independent Cinema Alliance. Participating theatres across the country will send more than 6,500 underserved youth from organizations such as Variety, the Children’s Charity, Boys & Girls Clubs of America, HopeKids and Family Success Centers, to a free showing of the Sony film.
“We are excited that Cinema Week is now an annual event that will continue to celebrate the moviegoing experience, while focusing on bringing more guests to more theaters in the U.S., Canada, and the Caribbean,” said Brandon Jones, executive chairman and creator of Cinema Week. “Cinema Week features great content from studios and event cinema distributors, offering something for everyone to see every day of the week, literally. And, to sweeten the experience, most locations are offering unlimited popcorn during Cinema Week.”
“Majestic is proud to participate in nationwide Cinema Week,” said Craig Paschich, CEO, Majestic Neighborhood Cinema Grill. “As a locally owned business, we already feel very connected to our community. This is an ideal way to broaden our connections via a national platform to celebrate what draws people to Majestic, particularly the bonds we create and the memories we make through great cinematic experiences.”
More information is available on the Cinema Week website: https://www.cinemaweek.com/.