Cinedigm, Wizard World to Partner on Comic Con Oriented Digital Network

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Tue, 02/18/2014 - 11:18 -- Nick Dager

Cinedigm has partnered with Wizard World to create a direct-to-consumer, branded digital network targeted to Comic Con fans and curated with a wide array of sci-fi, horror, fantasy, action, adventure, gamer, anime, animation and comedy content, as well as an e-commerce retail destination featuring collectible and exclusive merchandise.

With Cinedigm's library of more than 33,000 films and TV episodes, 650 digital content partnerships and an acquisitions team sourcing new films, series and other original programming, the new network will provide Comic Con enthusiasts with year-round access to compelling content. Free-to-consumer, advertising supported streaming, as well as a premium subscription option will be available, featuring exclusive access to the events, panels, talent, and fans that make the Comic Con experience so exciting.

Wizard World is the leading producer of live pop culture multimedia conventions across North America and will host 16 Wizard World Comic Con conventions in 2014, with a broader schedule planned for 2015.  The conventions bring communities together to celebrate their favorite films, TV shows, celebrities, video games, technology, toys, social networking/gaming platforms, comic books and graphic novels. With an active database of over one million followers, and more than 250 million impressions on Twitter, Wizard World’s Comic Con fans are rabid entertainment enthusiasts, collectors and technology savants, ideally positioned to support a Comic Con-focused digital network.

“This is an exciting day for the fans of pop-culture around the country,” said John Macaluso, Wizard World’s CEO. “To have 24/7 access to all the content that Cinedigm and Wizard World provide collectively provide, at the touch of a button, provides tremendous value for our fans.”

The yet-to-be named channel will include films, TV episodes and web-originated programming targeted to 18-44 year old consumers, including titles from Cinedigm’s nearly 2,000-episode anime library. Wizard World has already started compiling top panels and talent from Comic Cons nationwide to premier on the network and will continue filming at upcoming Comic Cons across North America throughout the winter and spring. Fans can expect to see between 150-200 hours of new footage in 2014.   Additionally, Wizard World is leveraging its more than 2,000 vendor, exhibitor and artist relationships to create an exclusive Comic Con shopping experience on the digital network for its collector fans.

“We are excited to be diving further into this emerging, high growth business and have found an ideal partner in Wizard World for this Comic Con-targeted digital network,” said Chris McGurk, chairman and CEO of Cinedigm.  “We are confident that the combination of their fan base, live event expertise, access to talent, audience focus and in-house production capabilities coupled with Cinedigm’s infrastructure, technology, content and distribution expertise, positions us for great success.”