Soccer fans throughout Mexico are enjoying the FIFA World Cup live at 280 cinemas thanks to satellite operator CinecolorSat and digital cinema content distributor KenCast.
The CinecolorSat network utilizes KenCast’s technology to ensure that exhibitors receive theatrical content over a combination of satellite and terrestrial networks. KenCast’s decoders integrate into the KenCast cinema workflow where live events are centrally booked and managed.
An entire region can receive the same feed at the same time – a capability not guaranteed by local broadband networks. Beyond its cost-effectiveness and resilience to the weather issues experienced on satellite networks, KenCast’s end-to-end workflow with a centralized service monitoring at every site ensures that Cinecolor can focus on promoting the content rather than dealing with delivery technology.
KenCast president Dr. Henrik Axelsson said, “The FIFA World Cup is a landmark event across the world, so we’re thrilled to support Cinecolor as it brings the games to its legions of fans. Its network spans most of Latin America, where soccer is the preeminent sport, and this delivery to the Mexican market has a huge impact on the fans’ ability to enjoy the games together.”
CinecolorSat’s David Trejo added, “KenCast provides an integral component of our ability to deliver these games – it allows us to focus on cultivating a memorable experience for the fans, without having to worry about technical specifics, thanks to the peace of mind and assuredness we have from the product and the KenCast team.”