Cinépolis has extended its longstanding relationship with Arts Alliance Media. After employing the combined power of AAM’s Screenwriter Theatre Management System, Producer Circuit Management System, and AdFuser, the Campaign Management Tool designed to revolutionize advertising campaigns, the exhibition giant has agreed to renew their software licenses for another term to ensure circuit-wide centralization, drive operational efficiency, and reach their audiences more effectively.
While ensuring they continue to manage playlists, content, and key delivery messages for more than 6,661 screens from one location, the extended partnership reflects Cinépolis’ sustained determination to lead the way operationally, driving quality customer service and unforgettable movie-going experiences.
“We’ve always maintained a strong relationship with Arts Alliance Media, whose software has remained crucial to our operations,” said Gabriel Morales, global IT director at Cinépolis. “Using AAM’s suite of theatre services, we can continue to automate many of our day-to-day tasks centrally, leaving our staff on the ground more time to cater to our audiences.”
“We’re delighted that Cinépolis [has] chosen to renew our long-standing partnership,” said Alan Bowen, general manager and chief financial officer at Arts Alliance Media. “We’ve worked hard to deliver an all-inclusive circuit solution along our journey together, and to secure another market leader is representative of the quality of our software.”
Roberto Marabotto of Arts Alliance Media added, “By harnessing our software’s full capabilities, Cinépolis have successfully introduced automated workflows and centralized their output; a fine example of progressive circuit management.”