Christie has announced that it is the official projection partner for Big Cine Expo 2022, which is billed as the only convention and tradeshow for the single screen, multiplex, malls, and the theatrical distribution industry in India.
Taking place at Chennai Trade Centre from August 16-17 after a two-year hiatus due to the COVID-19 pandemic, the highly anticipated event brings together industry players from across the country and serves as the ideal platform for discovery, collaboration, and networking for the cinema exhibition industry in India.
Christie has been a strong supporter of Big Cine Expo since its inception in 2016. As the event’s official projection partner, Christie will make available the latest cinema technologies and industry-leading solutions that help cinema chains and theater owners draw crowds and maximize box-office returns.
“It’s a great pleasure for us to join forces with Christie once again at our annual convention to showcase the best content that Indian cinema has to offer,” said Raghavendra T, director, Big Cine Expo. “Christie is synonymous with cutting-edge cinema projection technologies and its participation over the years has been instrumental in the growth and development of Big Cine Expo to what it is today – a forward-looking and value-added platform that offers enormous prospects and opportunities for members of the cinema exhibition industry in terms of products and services, as well as sharing of industry knowledge.”
Kanwal Brar, director of sales for India, Cinema, Christie added, “We are delighted to continue our association with Big Cine Expo, which has grown in scale and stature over the years. As India’s cinema exhibition industry continues with a V-shaped recovery post-COVID-19, there is a renewed appetite for technical knowhow and equipment, particularly in the entertainment sector. With over nine decades of expertise in cinema, Christie is well positioned to meet the requirements of Indian filmmakers, production houses, exhibitors, and audiences to deliver epic cinematic experiences.”
Big Cine Expo www.bigcineexpo.com
Christie Digital Systems www.christiedigital.com