Christie has appointed of Peter Chen executive director of sales, cinema, Greater China, at Christie Digital Systems (China) effective today. Chen was formerly the digital cinema sales director at Sony China.
During his eight-year tenure, he successfully created significant growth of the company’s Cinema business in China. Besides achievements in sales performance, Chen also made contributions in marketing and services. Prior to joining Sony China, he served as the general manager of Time Antaeus Media for six years, during which he was responsible for business revenue and accountable for the company’s daily operations, including development, production, integration, sales and after service for mobile cinema equipment.
Chen started his career with China Research Institute of Film Science and Technology as its digital cinema research director. With more than 18 years of experience in digital cinema, he is well respected in the industry and trusted by customers.
In this new role, he will take on the leadership role in developing and implementing sales strategy and maximizing sales growth to increase Christie’s presence throughout the Greater China region. He will lead Christie China’s cinema team, and work closely with the cinema APAC regional offices and global cinema leaders to create a collaborative environment for enhancing sales growth. Chen reports to Lin Yu, vice president of sales, cinema, Asia.
He holds a master’s degree in Electronic Information Engineering from Beijing University of Posts and Telecommunications.
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