China Film Group Lianzhong Circuit Choose Dolby Digital Cinema

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Mon, 04/13/2009 - 20:00 -- Nick Dager

Both the China Film Group Corporation and Lianzhong Circuit have selected Dolby Digital Cinema and Dolby 3D systems for multiple theatre locations throughout China. 

 We are so excited to be able to bring 3D movies to our patrons in Dolby 3D says Chen Dunliang president of Wuhan Lianzhong Circuit. Both Dolby Digital Cinema and Dolby 3D are welcome additions to the Lianzhong Circuit and will wow our audiences with a pristine picture and a premium-quality 3D experience. 

 Dolby continues to expand its digital cinema footprint and Dolby 3D continues to grow in the Asia Pacific region says Mahesh Sundaram vice president Asia Pacific Dolby Laboratories. “Cinema entertainment is evolving quickly in Asia Pacific. We are honored to help Lianzhong and China Film Group drive the trend and to bring a new and inspiring cinema viewing experience to consumers in China with Dolby Digital Cinema and Dolby 3D products. 

Dolby Digital Cinema ,869
ETC Several Studios to Create Voluntary IMF Spec,2009-04-14,The Entertainment Technology Center @ USC has announced a collaborative project between several movie studios to create a voluntary specification for Interoperable Master Format (IMF).  The core contributors will be Disney Paramount Sony and Warner Bros.  The project’s goal is to encourage the adoption of a uniform voluntary specification for data types and metadata which will facilitate efficient workflow processes within and between studios and production houses.   The project will ultimately create a specification for a single digital package that can be used to output an arbitrary number of versions for varying screen sizes resolutions bit rates codecs service providers etc.  The IMF project grew out of previously independent work at the major studios. The project will also utilize input and implementation guidance from content service providers and manufacturers with close and frequent participation.  Walt Ordway formerly chief technology officer of Digital Cinema Initiatives will act as the project director. “The focus of ETC’s work is around creation and distribution of content at any time on any device. We are pleased to help to bring together industry giants to streamline the process of creating and preparing content in a way that can more cost-effectively reach the growing plethora of distribution channels.  This specification will go a long way to smooth the convergence of entertainment and technology by simplifying the preparation storage and management processes of digital media files ” says David Wertheimer CEO and executive director of the Entertainment Technology Center @ USC.   We've been fortunate for many years to have standard formats for interchange – both film and tape. Now that all-digital workflows are commonplace we need the same kind of universally-understood formats for digital master files ” says Chris Carey EVP Worldwide Technical Operations Paramount Pictures.  Wendy Aylsworth senior vice president technology Warner Bros. Technical Operations agrees saying “Especially considering the increasing downstream distribution channels a master that enables cost-effective transcoding is critical.” As a media company we're encouraged to see ever-expanding platforms on which we can distribute movies TV shows and other properties.  With that growth comes complexity – so we are supportive of efforts to provide more efficient means of content preparation for reaching a broader range of viewers says Bob Lambert senior vice president of worldwide technology strategy for The Walt Disney Company.   Bi-weekly meetings will be taking place at the studios and at ETC@USC’s Anytime/Anywhere Content Lab in Los Angeles with report-outs and input opportunities for collaborative groups periodically. The Entertainment Technology Center @ USC