Carnival Cinemas, Mumbai, one of the leading and fastest growing national multiplex chains in India, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser illumination technology as its projection systems to power theatre screens across the country. The projectors will be installed and maintained by TSR Films Private Limited, Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.
Dr. Shrikant Bhasi, chairman and founder, Carnival Group said, “The time has come for us to upgrade the cinematic experience to a whole new level that delivers a complete, best-in-class and refreshing experience to our patrons, and in so doing enables us to remain ahead of the curve for a long time to come. We are pleased to join hands with a like-minded partner in TSR Films and its founder, Tan Sri Dato’ Sri Dr. MP Ramasamy. We aim to be at forefront of technological advancement with this deal with global cinema technology major Christie’s RGB pure laser cinema projectors featuring RealLaser illumination technology. This investment will enable us to benefit from a long-lasting and reliable platform that performs well into the future.”
“We will convert all our existing and new screens into Laser in next five years. In addition to the best color palette, best 3D visual experience and a world-class immersive audio experience, we would also move a step forward towards reducing our ecological footprint with lesser power consumption,” said Mohan Umrotkar, CEO, Carnival Cinemas. “We have become the first multiplex chain in India to be equipped with Christie RGB RealLaser cinema projectors. This will help our advertisers to experiment with more colours and better quality cinema specific brand advertisements as lasers only create the exact colors needed and also offer potentially brighter projected images, with more and better colors. Digital cinema projector lamps are being replaced between every 500 to 3,000 hours, depending on the screen size. Again, based on an analysis of the Indian cinema market, we found that over 30,000 of these lamps are being swapped and sent around on an annual basis. This means that if we replace every lamp-based cinema projector by such an RGB laser projector, we avoid over tens of thousands lamp swaps in India annually: this is a lots of transport costs, packaging waste, and pollution that can be reduced.”
Ramasamy added, “Carnival Cinemas is among the fastest growing multiplex chains in India that is focused on redefining the cinematic experience for its patrons. We are therefore proud to collaborate with Carnival to equip its multiplexes with Christie’s innovative RGB pure laser cinema projectors that are efficient, reliable, environmentally-friendly, and delivers brighter and superior visuals than other technologies currently available on the market. I’m confident that this partnership will ensure that the projection solutions deployed at Carnival are always ahead of time and retain the technical edge in providing the most awe-inspiring visuals to all cinema audiences.”
Dr. Don Shaw, senior director, Asia sales, cinema, Christie said, “We’re delighted that Carnival Cinemas has recognized the many benefits offered by Christie’s RGB pure laser cinema projectors featuring RealLaser illumination technology, and will progressively deploy them in its cinemas across India. We are also thankful to Tan Sri Dato’ Sri Dr. MP Ramasamy and TSR for all the efforts in making this collaboration with Carnival Cinemas possible. Christie is fully committed to providing superior products to Carnival in their rollout of next-generation RGB pure laser projectors, and we look forward to stronger collaboration moving forward.”
Carnival Cinemas www.carnivalcinemas.com
TSR Films www.tsrprova.in
Christie Digital Systems USA www.christiedigital.com