Carmike Opens Industry’s First Green Theatre

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Thu, 11/12/2009 - 19:00 -- Nick Dager

Carmike Cinemas has opened its new all-digital movie theatre featuring DLP digital projection and QSC prime digital sound plus wall-to-wall screens including three auditoriums equipped with 3D capabilities. The unique facility is also registered with the U.S. Green Building Council and expects to be certified as the nation’s first stand-alone LEED (Leadership in Energy and Environmental Design) theatre. The new entertainment complex located in Chattanooga Tennessee is equipped with stadium-style rocking chair seats with retractable cup holder armrests in 11 of its 12 auditoriums. The 12th auditorium is Carmike’s first-ever VIP screening room where 21-and-older patrons will be offered a selection of premium beers as well as choices from a gourmet menu or standard concessions fare. They will be served by wait-staff while enjoying first-run features and unique alternative content from the comfort of their stadium-style luxurious leather reclining seats with push-button controls. “We are delighted that Carmike has taken the lead in LEED-certified cinema construction with the opening of their impressive new facility. Our sincere hope is that this will encourage other business owners and developers to focus on how they can also build progressive new structures that are increasingly ‘green’ in nature ” says Jeff Pfitzer director of special projects for The RiverCity Company a private non-profit corporation focused on downtown development in Chattanooga and developer of the theatre. ‘Green’ features of Carmike’s Majestic 12 Cinemas include: Convenience to public transportation options Local recycled construction materials used throughout building process Energy efficiency and performance White membrane roof – reflecting solar energy LED and fluorescent fixtures with programmable controls and sensors Rainwater and condensation usage – in restrooms and landscape irrigation Indoor air quality enhanced with environmentally friendly adhesives sealants cleaning and maintenance products Carmike president and CEO David Passman says “Carmike is extremely excited about the opening of our new environmentally friendly 12-plex – combining state-of-the-art environmentally friendly building design with the most advanced digital and 3D exhibition technology. We realize environmental challenges and concerns facing our planet are becoming more critical with each passing day. For this reason we especially look forward to bringing the first-ever ‘green’ entertainment complex to the people of Chattanooga and the surrounding communities and we know they will also love the first-run Hollywood entertainment including 3D features and digital alternative content such as live sporting events opera and independents films.” Carmike Cinemas LEED