Carlton Adopts Unique Digital’s Advertising Accord Techbology

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Sun, 01/30/2011 - 19:00 -- Nick Dager

Carlton Screen Advertising has chosen Unique Digital’s Advertising Accord system to manage its content.   Developed at the start of the e-cinema revolution Advertising Accord has evolved to make full use of the growth in digital cinema deployments. The Advertising Accord system includes a suite of modules including a full-featured CRM  proposal creator contract calculator campaign manager and advert scheduler.    CSA is working closely with Unique Digital’s Dublin-based development team to customize the software to the specific requirements of the Irish screen advertising market. The heart of the system is a complex rule based scheduler that is fully programmable by the CSA sales and operations staff to maximize individual campaign returns for customers.   “We have been delighted with our collaboration with the team at Unique to implement a system that completely fulfils our ongoing business and operational needs in an increasingly digital market ” says Eoin Wrixon general manager of CSA in Dublin. “The transition to a single system managing all screens from sales to exhibition will bring enormous benefits to both our customers and cinema operators. Selecting Unique Digital’s Advertising Accord solution allows CSA a future integration path directly to screen level ensuring an efficient and auditable route to screen for advertisers”.   Rod Wheeler sales and marketing director of Unique Digital says “Ireland remains Europe’s leading cinema market by attendance and as the dominant screen advertising company CSA will play a crucial role in the successful migration to an all digital network. We are delighted to be working with Eoin and his team in delivering the next generation of advertising solutions from sales to distribution in Ireland. Advertising Accord is now used to schedule and distribute content to over 3000 screens in Europe”